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Digital Heat Transfer Printing: Market Trends

Source:ZS Machinery Time:2016-08-16 Click:67 Times

Consumer demand for personalised products has changed what textile printing equipment has to do.

Smaller runs, more often. Where a season once meant a few large orders, it now means many small ones. Printing methods with no setup cost win that work.

Personalisation. Names, sizes, club colours and one-off designs are now ordinary requests. Digital transfer printing handles them at roughly the same cost per piece as a standard design.

Speed to market. A design can go from file to finished garment in a day. That matters more to brands than a small saving on printing cost.

Performance fabrics. Growth in sportswear and activewear has increased the share of polyester in the market, which is the fabric sublimation printing suits best.

Sustainability. Buyers increasingly ask about water use and effluent. A dry transfer process is an easy answer.

The direction is consistent: less inventory, more variation, faster turnaround.

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